We all have a role to play in transforming ourselves and our communities. In a time when connecting with those who are different from us feels both more urgent and more challenging than ever, how do we communicate our messages of hope, compassion, and belonging in a way that connects with a wide range of audience members, even with those who may not be ‘likely’ partners?
Join the Shoulder to Shoulder Campaign in a virtual workshop with Amy McIsaac, Managing Director for Learning and Experimentation at PACE (Philanthropy for Active Civic Engagement): How to Talk Bridgey. This workshop is based on PACE’s guide How to Talk Bridgey, a report of their Civic Languages Perceptions Project on Americans' perceptions of civic language. The result of five years of dedicated research, this guide for Americans is about how to use civic language in a way that the broadest audience can connect to it.
During the workshop, participants will learn which civic terms have the strongest “bridgeyness” potential, how to understand and leverage the signals different words send, techniques for encouraging deeper, more meaningful dialogue, and strategies for prioritizing connection over self-expression in high-stakes moments.
The workshop will be followed by a 30-minute conversation with Shoulder to Shoulder Campaign partners and friends.